by NigelPiercy (Author), Nigel Piercy (Author)
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
Format: Hardcover
Pages: 252
Edition: 1
Publisher: Routledge
Published: 22 Aug 2014
ISBN 10: 1138791512
ISBN 13: 9781138791510