International Business: Themes and Issues in the Modern Global Economy

by Johnson (Author)

• New

  Paperback
  2018

  $62.54

  In the contemporary business world, international is the default setting. Most organizations operate globally on some level which adds value but brings complexity and challenges. This textbook provides an introduction to understanding how businesses create value in global settings.

  In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues. New topics analyzed in this edition include risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary world-view for readers.

  A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.