by Alan Albarran (Editor), Alan Albarran (Editor), Bozena Mierzejewska (Author), Jaemin Jung (Author)
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Format: Illustrated
Pages: 496
Edition: 2
Publisher: Routledge
Published: 12 Apr 2018
ISBN 10: 1138729310
ISBN 13: 9781138729315
Everette E. Dennis, Dean and CEO, Northwestern University in Qatar, Qatar
The Handbook of Media Management is a fundamental source used by scholars worldwide. The new edition solidifies and expands the publication's contributions, revealing the maturation and fullness of the field and the global contributions that have brought management approaches to the forefront in explaining media business behaviour and choices.
Robert G. Picard, University of Oxford, UK
Look no further! This is the truly global go-to-guide into the unpredictable world of managing media.
Mark Deuze, University of Amsterdam, The Netherlands