by Donald Kuratko (Author), Michael Goldsby (Author), Jeffrey Hornsby (Author), Donald Kuratko (Author)
Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what he or she needs to know in transforming the thinking in an organization to an innovative mindset in the 21st century.
Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This book also presents ways to assess the organization's attitudes toward innovation, providing insights into how to diagnose creative and innovative performance problems in the organization. Beginning with an overview of concepts involved with an innovative organization today, this book explores the fundamental aspects of the individual, the organization and the implementation. An I-Organization is a combination of:
Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization.
Instructors' outlines, lecture slides, and a test bank round out the ancillary online resources for this title.
Format: Paperback
Pages: 380
Edition: 1
Publisher: Routledge
Published: 29 Nov 2018
ISBN 10: 1138594059
ISBN 13: 9781138594050