How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable

by KristinJohnson (Author), ShalonRoth (Author)

New
Hardcover
2019
$141.39

Learning how to be successful in a public relations agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach public relations theory and practice, no other book guides early to mid-career public relations professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.

This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in public relations agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.

Synopsis

Learning how to be successful in a public relations agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach public relations theory and practice, no other book guides early to mid-career public relations professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.

This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in public relations agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.

$141.39

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 275
Edition: 1
Publisher: Routledge
Published: 08 Feb 2019
ISBN 10: 1138352675
ISBN 13: 9781138352674

Author Bio

Kristin Johnson works as a client advisor and executive coach at Logos Consulting Group and Logos Institute for Crisis Management and Executive Leadership, and is an adjunct instructor at New York University in the School of Professional Studies (NYU-SPS), where she's taught in the master's level public relations and corporate communications program since 2014. Kristin also serves as a mentor and judge for NYU Stern's W. R. Berkley Innovation Labs $300K Entrepreneurs Challenge, which aims to develop people and ideas that create value for business and society. Shalon Roth has spent the last 15 years on the front-lines of PR and communications agencies serving start-ups to multinational publicly traded companies. She founded PR-ita , which harnesses the power of a globally distributed community of high-caliber, seasoned PR, communication and creative experts to deliver high-quality work to brands, and on-demand support to agencies experiencing workflow peaks.