Coaching the Brain: Practical Applications of Neuroscience to Coaching

This highly accessible and practical book takes modern neuroscience research and demonstrates how it is being used today in the fields of personal development, coaching and cognitive therapy. If you are a coach, this book will make you appear brilliant to your clients. Make sure your clients don't read it first; the book has so many instantly applicable techniques, they might improve themselves before you can do your work. - Brian Van der Horst, Founder NLP Institute for Advanced Studies, San Francisco and Paris; Chief Facilitator, Europe, Integral Institute; Consultant at Stanford Research Institute

A great practical book for coaches and everyone interested in how to apply the new research in neuroscience to change and development. - Adam Harris, Chair, Vistage - Executive coaching, author The Checkin Strategy Journal

While most coaches focus on working with the minds of their clients, Coaching the Brain takes a powerful dive into the field of neuropsychology, showing coaches how the brain works, how coaching can change the brain, and how valuable these changes can be. - Brian Whetten, Author of Yes Yes Hell No! The Little Book for Making Big Decisions

Coaching the Brain is an enjoyable, informative and practical guide for coaches to help their clients grow, change and improve. Every coach needs to know how the brain functions and how that relates to coaching. This book provides just that. Joseph and Andrea integrate neuroscience with coaching skills to present an easy to understand roadmap of the brain and how to apply it - to help coaches and their clients learn more efficiently, be more creative and be happier. - Robert Dilts, co-founder of NLP University and Generative Coaching, author of Coach to Awakener

A practical and informative look at our deepest, most complex functions. Joseph and Andrea have taken a notoriously confusing topic and, with their gripping writing style, made the amazing topics of neuroscience and psychophysiology accessible to anyone that has an interest in this fascinating area of science. Not only is the topic made accessible but, more importantly, it's made applicable through the artful use of examples, metaphors, and stories. Anyone wishing to understand themselves and others in a deeper, more insightful way should read this book and apply the knowledge it holds. A must have on the bookshelf of all coaches! - Aaron Garner MSc, Director, EIA Group