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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

by Lorna Stevens (Editor), Lydia Martens (Editor), Margaret Hogg (Editor), PaulineMaclaran (Editor), StephanieO'Donohoe (Editor)

  • New

    Paperback 2016

    $67.13
Synopsis

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:

  • How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers

  • How particular consumer choices are bound up with women's identities as mothers

  • The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the empty nest

$67.13

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 280
 Edition: 1
 Publisher: Routledge
Published: 04 Aug 2016
ISBN 10: 1138206105
ISBN 13: 9781138206106

Media Reviews

This is a timely volume that nurtures a nuanced understanding of the ways that cultures, markets, marketing and consumption give birth to experiences of motherhood. For established and aspiring scholars interested in the intersection of gender, consumption, and markets, this book provides an invaluable resource.

Eileen Fischer, York University, Canada

What does motherhood mean, and how does contemporary culture understand it? This comprehensive volume explores these compelling questions. Its expert roster of multidisciplinary, multinational contributors offers a thought-provoking panoply of perspectives on the experiences and expressions of motherhood around the world.

Cele Otnes, University of Illinois at Urbana-Champaign, USA

This book is essential reading for anyone wishing to explore and understand the multifaceted links between markets and motherhood, and I wholeheartedly recommend it.

Stefania Borghini, Bocconi University, Italy

With its carefully researched and thoughtfully composed essays, Motherhood, Markets and Consumption demonstrates the depth and ongoing promise of interpretive consumer research. Under the evident, excellent direction of the editors, the book is sure to inspire new pathways of exploration into the politics, economics and pragmatics of gendered, maternal consumption and in its many expressions.

Daniel Thomas Cook, Rutgers University, Camden, USA

A much needed book finally arrives. Five eminent scholars have assembled a collection that explores critically motherhood in relation to markets and consumption. We welcome this volume both for its intellectual content and potential impact on the world of practice.

Alladi Venkatesh, University of California, USA

Author Bio
Stephanie O'Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School , UK Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK Lydia Martens is Senior Lecturer in Sociology at Keele University, UK Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK