Qualitative Research in Digital Environments: A Research Toolkit

by Alessandro Caliandro (Author), Alessandro Gandini (Author)

• New

  Paperback
  2016

  $46.64

  This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are `retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of `digitally native' tools that are designed for online social environments.

  Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of `hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.

  This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.