International Cultural Tourism

by David Leslie (Author), Marianna Sigala (Author), Marianna Sigala (Author), David Leslie (Author)

• New

  Hardcover
  2016

  $181.88

  International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
  
  Topics explored include:
  
  * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
  * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
  * Consumer behaviour, profiles and motivations of cultural tourists.
  * Environmental performance, management and wider issues of social and cultural sustainability.
  
  Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.
  
  * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
  * Analysis of the demand, profiles and motivation of tourists
  * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
  * International contributor team provide case studies from first-hand experience and research