Marketplace Lifestyles in an Age of Social Media: Theory and Methods

by PierreValette-Florence (Author), Lynn R Kahle (Author)

New
Hardcover
2017
$156.14

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current

Synopsis

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current

$156.14

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 327
Edition: 1
Publisher: Routledge
Published: 20 Apr 2017
ISBN 10: 1138164550
ISBN 13: 9781138164550

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

New

$156.14

Synopsis

$156.14

More Information