Festival and Events Management

by Martin Robertson (Editor), Martin Robertson (Editor), Ian Yeoman (Editor), Una McMahon-Beattie (Editor), Siobhan Drummond (Editor), Jane Ali-Knight (Editor)

• New

  Hardcover
  2015

  $204.85

  Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
  
  With international contributions from industry and academia, the text looks at the following:
  * Events & cultural environments
  * Managing the arts & leisure experience
  * Marketing, policies and strategies of art and leisure management
  
  Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.