by Martin Robertson (Editor), Martin Robertson (Editor), Ian Yeoman (Editor), Una McMahon-Beattie (Editor), Siobhan Drummond (Editor), Jane Ali-Knight (Editor)
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Format: Hardcover
Pages: 440
Edition: 1
Publisher: Routledge
Published: 02 Nov 2015
ISBN 10: 1138133302
ISBN 13: 9781138133303