Festival and Events Management

Festival and Events Management

by Martin Robertson (Editor), Martin Robertson (Editor), Ian Yeoman (Editor), Una McMahon-Beattie (Editor), Siobhan Drummond (Editor), Jane Ali-Knight (Editor)

Synopsis

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

$186.94

Save:$6.37 (3%)

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 440
Edition: 1
Publisher: Routledge
Published: 02 Nov 2015

ISBN 10: 1138133302
ISBN 13: 9781138133303

Media Reviews
For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial.
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK