Political Marketing and the 2015 UK General Election (Palgrave Studies in Political Marketing and Management)

by Mark Pack (Editor), Mark Pack (Editor), Darren G. Lilleker (Editor)

New
Hardcover
2016
$78.80

Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

Synopsis

Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

$78.80

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 164
Edition: 1st ed. 2016
Publisher: Palgrave Macmillan
Published: 23 May 2016
ISBN 10: 1137584394
ISBN 13: 9781137584397

Political Marketing and the 2015 UK General Election (Palgrave Studies in Political Marketing and Management)

New

$78.80

Synopsis

$78.80

More Information