The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education)

Understanding Branding in Higher Education: Marketing Identities (Marketing and Communication in Higher Education)

by Anthony Lowrie (Author)

  • New

    Hardcover 2017

    $155.30
Synopsis

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.

$155.30

Quantity

20+ in stock

More Information

Format: Hardcover
 Pages: 188
 Edition: 1st ed. 2018
 Publisher: Palgrave Macmillan
Published: 17 Oct 2017
ISBN 10: 1137560703
ISBN 13: 9781137560704