by Frank Martin (Author), Marcus Thompson (Author), Frank Martin (Author), Marcus Thompson (Author), Suzanne Mawson (Author)
This core adoptable textbook equips students with the tools needed to create and manage a successful social enterprise and provides an excellent balance between theory and practice. Taking a highly engaging and focused approach, Social Entrepreneurs explores what it takes for entrepreneurs to translate their ambition and vision into an organisation that is targeted and socially meaningful. This new second edition shows how theories, models and concepts within entrepreneurship, business strategy and international marketing can be adapted to create high-impact social ventures that will deliver both positive impact and commercial success.
Written by a team of experienced instructors and researchers, Social Entrepreneurs is ideal for students taking social entrepreneurship and social enterprise modules at undergraduate, postgraduate and MBA level. This textbook is also an essential companion for existing ventures to scale up and increase social impact locally, nationally or internationally.
Format: Paperback
Pages: 236
Edition: 2nd ed. 2017
Publisher: Palgrave
Published: 25 Feb 2017
ISBN 10: 1137520078
ISBN 13: 9781137520074
Marcus Thompson is a teaching fellow at Aberdeen University Business School, UK, specialising in business strategy and entrepreneurship.
Suzanne Mawson is Lecturer in Entrepreneurship and Enterprise at the University of Stirling, UK.
Frank Martin is a former teaching fellow at the University of Stirling, UK, and the founder of Performance Through People International (PTPI).