The Changing Dynamics of International Business in Africa (AIB Sub-Saharan Africa (SSA) Series)

by Ifedapo Adeleye (Author)

• New

  Hardcover
  2015

  $116.61

  The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.