by David Forbes (Author)
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Format: Hardcover
Pages: 272
Publisher: Palgrave Macmillan
Published: 16 Jun 2015
ISBN 10: 1137502037
ISBN 13: 9781137502032