Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

by Gordon Foxall (Author)

Synopsis

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.

$129.10

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 326
Edition: 1st ed. 2016
Publisher: Palgrave Macmillan
Published: 21 Oct 2016

ISBN 10: 1137501197
ISBN 13: 9781137501196