by Gordon Foxall (Author)
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
Format: Hardcover
Pages: 326
Edition: 1st ed. 2016
Publisher: Palgrave Macmillan
Published: 21 Oct 2016
ISBN 10: 1137501197
ISBN 13: 9781137501196