Winning At Innovation: The A-to-F Model

by Fernando Trías De Bes (Contributor), Philip Kotler (Author)

• New

  Paperback
  2015

  $27.51

  Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.