Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary

Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary

by Matt Hills (Author)

Synopsis

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

$95.69

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 156
Edition: 1st ed. 2015
Publisher: Palgrave Pivot
Published: 23 Jul 2015

ISBN 10: 1137463317
ISBN 13: 9781137463319