The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

by Rajagopal (Author)

• New

  Hardcover
  2015

  $166.51

  This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.