The Seven Sins of Innovation: A Strategic Model for Entrepreneurship

by David Richards (Author), David Richards (Author)

• New

  Illustrated
  2014

  $56.20

  Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.