Innovation Management: Effective strategy and implementation

Innovation Management: Effective strategy and implementation

by Rick Mitchell (Author), Keith Goffin (Author), Keith Goffin (Author), Rick Mitchell (Author)

Synopsis

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.

$64.57

Quantity

3 in stock

More Information

Format: paperback
Publisher: Red Globe Press
Published:

ISBN 10: 1137373431
ISBN 13: 9781137373434