Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

by Rajagopal (Author)

• New

  Hardcover
  2014

  $132.32

  The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.