Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy)

by JianWang (Author)

New
Hardcover
2013
$39.49

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Synopsis

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

$39.49

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20+ in stock

More Information

Format: Hardcover
Pages: 240
Edition: 2013
Publisher: Palgrave Macmillan
Published: 18 Dec 2013
ISBN 10: 1137361719
ISBN 13: 9781137361714

Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy)

New

$39.49

Synopsis

$39.49

More Information