Small Business Marketing

Used
Paperback
2013
$4.47

In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.

Synopsis

In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.

$4.47

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2 in stock

More Information

Format: Paperback
Pages: 312
Edition: 2nd edition
Publisher: Palgrave
Published: 03 Sep 2013
ISBN 10: 113732600X
ISBN 13: 9781137326003

Small Business Marketing

Used

$4.47

Synopsis

$4.47

More Information