by Ian Chaston (Author)
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Format: Hardcover
Pages: 280
Edition: 2013
Publisher: Palgrave Macmillan
Published: 27 May 2013
ISBN 10: 1137324422
ISBN 13: 9781137324429