by Malcolm McDonald (Author)
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Format: Paperback
Pages: 584
Edition: 2014
Publisher: Palgrave Macmillan
Published: 13 Dec 2013
ISBN 10: 1137300299
ISBN 13: 9781137300294