Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

New
Hardcover
2013
$156.64

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Synopsis

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

$156.64

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 288
Edition: 2013
Publisher: Palgrave Macmillan
Published: 20 Sep 2013
ISBN 10: 113728191X
ISBN 13: 9781137281913

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

New

$156.64

Synopsis

$156.64

More Information