Communicating India's Soft Power: Buddha to Bollywood (Palgrave Macmillan Series in Global Public Diplomacy)

by Daya Kishan Thussu (Author)

• New

  Hardcover
  2013

  $116.65

  In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.