Marketing Strategy and Management

by M. Baker (Author)

New
Paperback
2014
$86.88

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Synopsis

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

$86.88

Quantity

10 in stock

More Information

Format: Paperback
Pages: 560
Edition: 5
Publisher: Red Globe Press
Published: 07 Nov 2014
ISBN 10: 1137025824
ISBN 13: 9781137025821

Marketing Strategy and Management

New

$86.88

Synopsis

$86.88

More Information