Basic Marketing Research (with Qualtrics Printed Access Card)

by Gilbert Churchill (Author), Gilbert Churchill (Author), Tracy Suter (Author), Tom Brown (Author)

• New

  Hardcover
  2012

  $98.15

  Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.