Marketing and Finance: Creating Shareholder Value

Marketing and Finance: Creating Shareholder Value

by Malcolm McDonald (Author), Brian D. Smith (Author), Keith Ward (Author)

Synopsis

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.

$39.47

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 280
Edition: 2nd
Publisher: Wiley
Published: 23 Aug 2013

ISBN 10: 1119953383
ISBN 13: 9781119953388