by Andy Bird (Author), Andy Bird (Author), Mhairi McEwan (Author)
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Format: Illustrated
Pages: 318
Edition: 1
Publisher: John Wiley & Sons
Published: 25 Nov 2011
ISBN 10: 1119953316
ISBN 13: 9781119953319