Online Panel Research - A Data Quality Perspective (Wiley Series in Survey Methodology)

by JelkeBethlehem (Author), PaulJ.Lavrakas (Author), Anja S . Goritz (Author), JonKrosnick (Author), Mario Callegaro (Author), ReginaldP.Baker (Author)

• New

  Illustrated
  2014

  $72.32

  Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels.