by Maria Martinez (Foreword), Maria Martinez (Foreword), Allison Pickens (Author), Nick Mehta (Author)
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. This book will give examples and specifics of how companies can transform through Customer Obsession. This book will address the pains of transforming organizational charts, leadership roles and responsibilities and strategies, so the whole company works together in total service to the customer. It will give leaders an understanding of how their digital implementations will make them more Amazon-like, deliver recurring revenue, less churn and customer retention.
Format: Hardcover
Pages: 384
Edition: 1
Publisher: Wiley
Published: 29 Jun 2020
ISBN 10: 1119572762
ISBN 13: 9781119572763
Nick Mehta (San Francisco, CA; www.gainsight.com) is CEO of Gainsight, the leading Customer Success company, and has helped to create the Customer Success movement. Prior to leading Gainsight, Nick was an Entrepreneur in Residence at Accel Partners and lead two successful tech companies.