Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors

by Scott A. Snyder (Author), Todd Hewlin (Author)

• New

  Illustrated
  2019

  $28.64

  Digitization is reshaping our careers, companies, and industries. Machine learning, artificial intelligence, and robotics are surpassing human capabilities across broad sectors of the economy but also empowering individuals to work, learn, and play in entirely new ways. Every large enterprise faces attackers that are neutralizing traditional sources of competitive differentiation and delivering innovative offers that reset customer expectations. However, new entrants often lack the scale, reach, and expertise needed to fully shift the industry pecking order. This book provides an insider's perspective on how established leaders are shifting from defense to offense in the pursuit of long-term industry leadership. It defines the six new rules that are separating winners from losers and provides first-hand examples of companies bending the innovator's dilemma through smart cannibalization. This book is your guide to resetting both your company strategy and your personal development priorities to thrive in the age of digital disruption.