Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)

by David Cancel (Author), Dave Gerhardt (Author)

• Used

  Illustrated
  2019

  $3.50

  The traditional way of doing marketing and sales simply does not match the way consumers want to buy. We are all using real-time messaging in our personal and professional lives to communicate -- from iMessage to WhatsApp to Slack -- but when it comes to communicating with a business, well it's anything but real-time. That's where Conversational Marketing & Sales come in. Conversational marketing is the process of having real-time, one-to-one conversations with customers to generate leads and close sales. Having conversations with the people who are interested in your business. Unlike traditional marketing, conversational marketing uses real-time messaging and chatbots instead of lead capture forms -- that way potential customers never have to wait for follow-ups, and can engage with your business when it's convenient for them (like when they're live on your website). Of course, conversations with potential customers don't just happen on your website, which is why conversational marketing is bigger than any single channel or platform. Combining inbound and outbound tactics, conversational marketing is all about starting a dialogue with the people who can benefit from what you're offering, whether that's via a face-to-face meeting, or a phone call, or an email exchange.

• New

  Illustrated
  2019

  $30.94

  The traditional way of doing marketing and sales simply does not match the way consumers want to buy. We are all using real-time messaging in our personal and professional lives to communicate -- from iMessage to WhatsApp to Slack -- but when it comes to communicating with a business, well it's anything but real-time. That's where Conversational Marketing & Sales come in. Conversational marketing is the process of having real-time, one-to-one conversations with customers to generate leads and close sales. Having conversations with the people who are interested in your business. Unlike traditional marketing, conversational marketing uses real-time messaging and chatbots instead of lead capture forms -- that way potential customers never have to wait for follow-ups, and can engage with your business when it's convenient for them (like when they're live on your website). Of course, conversations with potential customers don't just happen on your website, which is why conversational marketing is bigger than any single channel or platform. Combining inbound and outbound tactics, conversational marketing is all about starting a dialogue with the people who can benefit from what you're offering, whether that's via a face-to-face meeting, or a phone call, or an email exchange.