Unbranding: 100 Branding Lessons for the Age of Disruption

Unbranding: 100 Branding Lessons for the Age of Disruption

by Alison Stratten (Author), Scott Stratten (Author)

Synopsis

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.

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More Information

Format: Illustrated
Pages: 320
Edition: 1
Publisher: Wiley
Published: 08 Dec 2017

ISBN 10: 1119417015
ISBN 13: 9781119417019