Economics of Strategy

Economics of Strategy

by David Besanko (Author), David Dranove (Author), Mark Shanley (Author), David Dranove (Author), David Besanko (Author), Mark Shanley (Author), Scott Schaefer (Author)

Synopsis

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

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More Information

Format: Paperback
Pages: 544
Edition: 7
Publisher: Wiley
Published: 03 Feb 2017

ISBN 10: 1119378761
ISBN 13: 9781119378761