No Small Change: Why Financial Services Needs A New Kind of Marketing

No Small Change: Why Financial Services Needs A New Kind of Marketing

by Anthony Thomson (Author), Anthony Thomson (Author), Lucian Camp (Author)

Synopsis

A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.

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More Information

Format: Hardcover
Pages: 320
Edition: 1
Publisher: Wiley
Published: 22 Jun 2018

ISBN 10: 1119378036
ISBN 13: 9781119378037