Brand Admiration: Building a Business People Love

by C. Whan Park (Author), Deborah J. MacInnis (Author), Allen M. Weiss (Foreword), Andreas B. Eisingerich (Author)

New
Hardcover
2016
$25.04

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

Synopsis

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.

$25.04

Save:$3.30 (12%)

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20+ in stock

More Information

Format: Hardcover
Pages: 288
Edition: 1
Publisher: Wiley
Published: 15 Nov 2016
ISBN 10: 1119308062
ISBN 13: 9781119308065

Brand Admiration: Building a Business People Love

New

$25.04

Synopsis

$25.04

More Information