Managing Customer Experience and Relationships: A Strategic Framework

by Don Peppers (Author), Martha Rogers (Author), Philip Kotler (Foreword), Don Peppers (Author), Martha Rogers (Author)

• Used

  Hardcover
  2016

  $28.37

  Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.