by Malcolm McDonald (Author), Hugh Wilson (Author)
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
Format: Paperback
Pages: 640
Edition: 8th
Publisher: John Wiley & Sons
Published: 07 Oct 2016
ISBN 10: 111921713X
ISBN 13: 9781119217138