Managing Biotechnology: From Science to Market in the Digital Age

by Francoise Simon (Author), Francoise Simon (Author), Glen Giovannetti (Author)

New
Paperback
2017
$52.21

A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare.

Synopsis

A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare.

$52.21

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Format: Paperback
Pages: 320
Edition: 1
Publisher: Wiley
Published: 06 Nov 2017
ISBN 10: 1119216176
ISBN 13: 9781119216179

Managing Biotechnology: From Science to Market in the Digital Age

New

$52.21

Synopsis

$52.21

More Information