Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right!

by Lior Arussy (Author)

• New

  Paperback
  2005

  $21.80

  I've always said that education without execution is justentertainment - and Lior illustrates this beautifully in hisbook. It is important to learn HOW to implement a successfulCustomer focus strategy and you need knowledge and process to do itwell. Read this book and learn. --Tim Sanders, Author of Loveis The Killer App

  Lior brings original thought to the world of business, ideasdrawn from reality, based on solid observations with the clearobjective of helping people make money. Read this andprofit. --Jerry Vass, Author of Soft Selling in A Hard World andPresident Vass Consulting

  You might not like this book. It's not filled with easyshortcuts and feel-good platitudes. BUT, when you're ready to walkthe walk and not just talk the talk) about treating your customersright and growing your business, Lior's book is a fine place tostart down that rarely-followed, very profitable path. --Seth GodinAuthor, Purple Cow & Free Prize Inside

  Lior Arussy is a true customer advocate. This book is amust-read for anyone who knows that the only sustainablecompetitive advantage is to create a unique and meaningful customerexperience. --Ginger Conlon, Editor-in-Chief, CRMmagazine

  According to Strativity's 2003 CEM global study, 45% ofexecutives surveyed do not believe they deserve thecustomer's loyalty. Following a decade of customer-centricbooks, the market is in a state of crises with over 50% customerfocused projects fail. Passionate and Profitable is a newbook that takes a critical look at the state of thecompanies' commitment to customers and exposes the fatalmistakes companies make and the lip service they pay to theircustomers.

  Full of examples and statistics, Passionate andProfitable argues that customer strategies success depends onmaking serious tough choices and not cosmetic works. It is thosetough trade offs that will help companies unleash their passion forcustomers and in return, increase their profitability andsales.