The Handbook of Communication and Corporate Reputation (Handbooks in Communication and Media)

by Carroll (Author), Carroll (Author)

• New

  Paperback
  2015

  $59.72

  With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.