Winning Global Markets: How Businesses Invest and Prosper in the World′s High–Growth Cities

by Milton Kotler (Author), Philip Kotler (Author)

• New

  Hardcover
  2014

  $27.99

  A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.