The Collaborative Sale: Solution Selling in a Buyer Driven World

The Collaborative Sale: Solution Selling in a Buyer Driven World

by Keith M. Eades (Author), Timothy T. Sullivan (Author)

Synopsis

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides.

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More Information

Format: Illustrated
Pages: 240
Edition: 1
Publisher: Wiley
Published: 07 May 2014

ISBN 10: 1118872428
ISBN 13: 9781118872420