Storyscaping: Stop Creating Ads, Start Creating Worlds

Storyscaping: Stop Creating Ads, Start Creating Worlds

by Gaston Legorburu (Author), Darren McColl (Author)

Synopsis

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.

$3.28

Save:$25.82 (89%)

Quantity

2 in stock

More Information

Format: Illustrated
Pages: 256
Edition: 1
Publisher: Wiley
Published: 08 Apr 2014

ISBN 10: 1118823281
ISBN 13: 9781118823286