by Gaston Legorburu (Author), Darren McColl (Author)
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers.
Format: Illustrated
Pages: 256
Edition: 1
Publisher: Wiley
Published: 08 Apr 2014
ISBN 10: 1118823281
ISBN 13: 9781118823286