The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Z.E.R.O.: Zero Paid Media as the New Marketing Model

Z.E.R.O.: Zero Paid Media as the New Marketing Model

by JosephJaffe (Author), Maarten Albarda (Author)

  • Used

    Hardcover 2013

    $3.28
Synopsis

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: * Zealots * Entrepreneurship * Retention * Owned Assets

$3.28

Save:$20.16 (86%)

Quantity

2 in stock

More Information

Format: Hardcover
 Pages: 288
 Publisher: John Wiley & Sons
Published: 06 Nov 2013
ISBN 10: 1118801156
ISBN 13: 9781118801154

Author Bio

Joseph Jaffe (www.startupsforbrands.com; Westport, CT) is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media. He is Founder & Partner of Evol8tion, LLC, an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.

Maarten Albarda (www.mlaconsultingllc.biz; Stamford, CT) has led a distinguished global career in senior pan-regional and global leadership roles at JWT, Leo Burnett, McCann-Erickson, The Coca-Cola Company and AB-InBev, living and working in The Netherlands, the UK, Japan, Germany and the US. He is a sought-after speaker, having made regular appearances at the Festival of Media, Cannes Advertising Festival, DMexco, Ad: Tech and other leading events. He is also a contributor to various marketing training programs such as Stanford University's Digital Marketing Program and C-Squared's Festival of Media LatAm Academy.